Features of the program for sending messages in WhatsApp
WhatsApp is the most popular and most used messaging service in Russia. These are the best conditions for using the messenger and for your commercial communication! In this article, you will learn how to send marketing mailings via WhatsApp and what opportunities this feature provides you with.WhatsApp promotional messages are informational messages that companies send via the world-famous messenger. They can include news and information, as well as product recommendations or specific offers. The messages consist of text and, if necessary, multimedia materials such as photos or videos, and can be supplemented with call-to-action buttons and quick reply buttons.
How does WhatsApp advertising work?
META requires your organization's account and user subscription as the initial requirements for sending business messages via WhatsApp. This user agreement must comply with strict rules: it must comply with WhatsApp's rules on the one hand, and with the laws of the country in which your company is registered on the other. WhatsApp very carefully controls the content of messages sent to avoid spam and to ensure a positive experience for users using the messenger.
If you plan to send mailings from your personal number (with your logo and brand), you need to be especially careful when composing such messages, so that the number itself is not blocked. In such cases, there is no talk of mass mailing. Only individual (point) or automatic, integrated WhatsApp mailing is possible, as well as a very small mailing using our platform from your phone number.
If you need to make a mass WhatsApp mailing, we recommend using our sending service, which allows you to start the mailing not from your personal number, but from many different ones provided by us. This allows you to bypass the strict blocking of messages from our clients who launch mass mailings. As a result, 100% of subscribers using WhatsApp will receive your ad, and you will avoid blocking the number and will be able to simultaneously organize a targeted mailing. This approach will help you maintain the loyalty of regular customers and attract new ones.
Through the messenger, you can send clients advertising and informational messages of various kinds:
Recommendations for clients:
Offer your customers products or services that match their previous purchases. Send out offers on special occasions, such as the presentation of new collections. Give away coupons via WhatsApp, for example, on a birthday. Set up a price alert when you reduce the prices of popular products.
Information about new events:
Send news about your business, such as new store openings. Invite on page seo service your users to current events. Share thoughts about your company philosophy and thus strengthen your image.
https://afbdirectory.com/wp-content/uploads/2024/10/On-Page-SEO-Service-scaled.jpg
Order status reminders:
If a customer has added items to their cart but has not completed the purchase, send a reminder, with a discount code if necessary. Inform users about new or newly available items in your online store. Remind customers of consumables to re-order in a timely manner. Send reminders at the appointed time.
Benefits of WhatsApp Mailings
Features of the program for sending messages in WhatsApp
WhatsApp promotional messages have many advantages over email marketing. Compared to email marketing, WhatsApp messages in their current form are a fairly new marketing channel. This allows businesses to stand out from the crowd and build strong relationships with customers.
High efficiency
On the one hand, WhatsApp works very quickly, and on the other hand, it is in great demand among users. The percentage of openings exceeding 90 has not yet been surpassed by any service. This is partly due to the fact that messages via WhatsApp do not end up in the spam folder and are often read within a few minutes thanks to the push function on the smartphone.
User-friendliness
Whatsapp is available on almost any mobile device and is intuitive for all generations. The application is easy to use, intuitive controls and a simple interface. Whatsapp allows you to send audio, video and image files in the shortest time without consuming too much data.
Easy setup of mailings
Whatsapp makes it quick and easy to create and send promotional messages. With the group or broadcast function, you can send it thousands of times in just a few clicks. All you need is the mobile phone numbers of your target contacts and their consent to receive your mailings. You can also develop templates for regular and consistent mailings according to your needs. The focus here is on visually adapting to a small format and compressing the information as much as possible.
Low cost for business
this notification tool is comparatively cheaper than SMS, and if you write "memoirs" - long messages, then the savings are obvious) that is, an SMS message longer than 70 characters is charged as double, a message longer than 134 characters as triple and the fee is appropriate, then in WhatsApp 1000 characters is one message and you can pay accordingly less, fitting more)
What regulations govern WhatsApp advertising mailings
Features of the program for sending messages in WhatsApp
Even before 2019, companies could send messages via WhatsApp without the platform's official permission. Since autumn 2021, it has been officially allowed to send paid informational messages to clients on WhatsApp from a personal number.
The main requirement for such mailings is compliance with national privacy policies. In Russia, in particular, users' consent to receive marketing messages is required. In addition, WhatsApp's trade rules apply, which restrict advertising of certain groups of goods, such as alcohol, weapons or food additives.
頁:
[1]