What are the types of SEO? A complete guide with examples
There are many different types of SEO. And in this article, you will learn about each type and how to use them together to improve your site's search visibility.
types of seo
Search engine optimization, or SEO for short, is a complex process that combines several different types. All types of SEO have one goal: to optimize a website for better visibility in search engines.
Types of SEO
Let's start by defining what SEO is.
SEO is the process of changing a website to make it easier for search engines (SE) to understand wordpress web design agency and more convenient for users. In general, the goal of SEO is to increase organic traffic from SE by improving the positions at which the website appears in organic search results for certain queries.
In the very beginning (somewhere in the 2000s), SEO was simple, but over the years the SEO process has become complex.
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When optimizing a site for search engines, you must take into account hundreds of factors to satisfy search engines, and at the same time, do not forget that users must also be satisfied.
To make things easier, the SEO industry has come up with different types of SEO. Each type is responsible for a certain number of rules.
It is important to understand that these subsections are not separate processes, but simply a way to divide a complex process into several simpler ones.
So, here are the types of SEO:
Technical optimization
On-Page Optimization
Content optimization
External optimization
Local SEO
Mobile optimization
E-Commerce Optimization
The most important ones are technical, internal and external optimization.
important types of optimization
Technical optimization
Technical SEO is what the name implies, i.e. technical parameters that affect the visibility of a website in search engines.
The main goal of technical SEO is to make sure that search engine robots can crawl and index your website without any problems.
The most important points of technical SEO
Check and optimize your robots.txt file to ensure that search engines are accessing your site correctly.
Add and pass verification in the Google (and Yandex) Webmaster Panel and specify the preferred domain.
Check reports in webmaster panels to find and fix crawling errors.
Create an XML sitemap and send it to the main search engines.
Optimize website structure and URL structure.
Optimize website design for SEO needs.
Create websites that load quickly on both desktops and mobile devices.
On-Page Optimization
Page-by-page optimization is needed for the pages themselves, to make them more convenient for both search engines and users.
It should be noted that while search engines evaluate a site as a whole, ranking is based on the content of the pages.
Therefore, it is important to pay attention to optimizing each page on the site.
The Most Important Points of On-Page SEO
Optimizing the Title Tag. This is the most important factor in SEO. Titles are displayed in search results and should entice users to click on them. The page title should also give search engines enough clues about what the page contains.
Optimizing the H1 tag: While the title tells about the content of the page in search results, the H1 tag appears at the top of the page itself. An optimized page contains only one H1 tag and usually contains the same content as the title tag.
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