Mobile businesses such as stationary food trucks
Co-located/co-branded businesses such as KFC/A&W chains
Multi-sector businesses, such as hospitals or car dealerships
Multi-employee businesses, such as a real estate company or dental practice with multiple employees
A solo practice, such as a estonia whatsapp data lawyer working in two areas of law at the same time
Multi-brand business, specifically targeted at car dealers that produce multiple vehicles.
Kiosks, ATMs, and other less common business models
Decide which of the above descriptions best describes how your business operates.
Third, read any Google guidelines that apply to your model.
Spend thirty minutes reading our guide to showing your business on Google. , pay special attention to any guidance that explicitly states the model you have identified for describing your business.
These very important guidelines will teach you what you can and cannot do when promoting your local business through the Google Local platform. Failure to adhere to Google's guidelines may result in penalties and having your information removed from Google's systems (a disaster!).
If you're wondering at this point why this article references Google so frequently, it's because Google dominates the platform where local businesses list themselves online and where local consumers search for local businesses. In fact, their market share is over 92%, making them the centerpiece of your local SEO campaign. Local Search Engine Optimization (SEO) isn’t just about Google, but Google shapes the way we view and promote local businesses.
In summary, if you need people in your community to be able to find your business online, your business typically does face-to-face transactions with customers, and your model matches one of Google's approved models, then you most likely have both the need and the ability to run a local SEO marketing campaign.
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