The importance of videos in your company’s marketing
It's not news to anyone that YouTube is one of the social networks that has grown a lot over the years. Proof of this success is the fact that it was included in Facebook, an algorithm that favors video publications. And how is that possible? Very simple. Videos, in addition to being a type of content that is greater and easier to assimilate, also have the possibility of generating closeness between the presenter and the person watching. Of course, there are other factors for an institutional video to bring the planned results, but we will explore these throughout the article. However, before we continue talking about it, it is worth highlighting the big differences that exist between these two types of media: audiovisual and running texts. Running texts published on a blog or website with a well-crafted keyword can bring results in searches and put your website at the top, but can it truly convert positive results for your business? Let's say that written content requires more time to be absorbed and understood and, depending on the text, it can be shared with other people who share the same interest. Videos can be shared even with people who don't need what your company offers. Video is trending Learn how to create a video strategy for companies Talk to your customers through a marketing video Why videos are more attractive than texts What do you want from this video? Tools to develop your audiovisual material Use keyword resources to find what you offer Video is trending According to some sources, YouTube users consume around 3 billion hours of videos, and on Facebook, around 100 million hours are watched.
And do you know what the main vehicle for consuming Colombia Mobile Number List these videos is? Mobile devices, such as cell phones and tablets. These numbers only prove that the number of video consumers will continue to increase gradually, depending on the type of content that catches their attention. If you analyze the videos from a few years ago with some more current ones, you will notice a great evolution in terms of quality and production. And for this reason it is extremely important to invest in videos for your company. One of the great marketing moves, especially taking into account the digital era, is to observe new trends and move forward so as not to fall behind the competition. Learn how to create a video strategy for companies Holding a meeting with the company's creative minds or with professionals in the field is a way to invest in a strategy that brings great results. Let people suggest ideas, write everything down and then filter everything to come up with the best idea. But, an extremely important point: a given campaign may not always achieve what was planned, even with a negative result, it is important to observe the low points and restructure your marketing using another type of communication with your client through videos.
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See below some important details when putting together a video strategy. Talk to your customers through a marketing video We can make a comparison between written and visual content marketing. When we come across any text on the internet, when we come across a typo or Portuguese error, we end up abandoning it because we think the content is not as relevant as we expected. In videos, things work very differently, probably due to their ability to generate empathy. When we watch a marketing video, institutional or whatever type, we are seeing a person like you and me presenting a certain product or service. Errors cannot occur in videos, however, sometimes we end up skidding at some points and, as incredible as it may seem, some users will not stop watching the content because of some choking or diction error, on the contrary, this can generate a closeness even greater with the public. And do you know why? Because we are not perfect, simple as that.
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