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From market analysis to design. Ekaterina Zeynalova Highereducation in business management. Fluent in English, German and Russian. Headof the content department for IT, FinTech, Real Estate, and many other topics.A copywriter's portfolio provides a competitive advantage in a crowded market.An attractively designed document will indicate the professionalism of thecontractor, and well-structured information will answer questions frompotential employers and close objections. If you follow some rules whencreating a portfolio, it will end up selling services. Contentim studio sharedbest practices and gave examples. Content What do customers expect from acopywriter’s portfolio? Which format to choose for a portfolio Website PDFPresentation Profile on social networks Aggregator How to create a copywriterportfolio: a step-by-step plan.

Determine your target audience and niche 2. Select canada b2c email list the bestexamples of work 3. Add an element of social approval 4. Create a structure 5.Tell us about yourself 6. Share contacts 7. Create a portfolio Examples of acopywriter's portfolio Laura Silvock Brent Barnhart Joshua Poh Tom Rigby TheCopy Canary Finally What do customers expect from a copywriter’s portfolio?Beautiful design and high-quality content are not the most important things ina copywriter’s portfolio. Customers first of all want to understand whether thecontractor is suitable for solving a specific task, and to do this quickly -without getting bogged down in dozens of links and pages. After all, you oftenhave to look through a large number of similar portfolios.

It is important to answer the following questions: Does thisperson offer the services I need? Does he have the necessary skills ? Has hewritten on similar projects in my industry? Is he a reliable performer (meetsdeadlines, delivers the promised quality)? Does he understand business goals?It should be convenient for the customer to find answers to these questions;thoughtful navigation is important. Which format to choose for a portfolioBefore you understand the principles of creating a good copywriting portfolio,you need to choose a format. Let's consider the possible options. Website Themost thorough and universal portfolio format is a personal website. It isconvenient to provide a link to it on any platform.