Business - How can you craft an

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Effective social media strategy when you don’t know which channels to choose? . Budgeting It’s important for a Social Media Manager to understand how to plan and manage a budget across social networks for organic and paid media. The types of things you need to budget for include: Content creation - Do you need to budget for a freelancer or external content creator? Influencers - If you’re using influencers, have you put aside a budget for sponsorship or the cost of the partnership? Paid media - You will need to allocate spending for paid media across


networks depending on your audience and engagement levels Software and tools - Budget for any tools or software for data analysis or social listening Your budget should not be set in stone, you should review and analyze it on a regular B2B Email List basis to make sure you’re putting your funds into the activities that will help meet your KPIs whether that’s to drive leads or boost brand awareness. Useful resources for budgeting Social Media Marketing on a Budget: The -Step Approach That Works - Neil Patel shares a four-step approach to get your social media marketing tactics done on a budget. Paid Media Budget Forecasting Tool - This tool allows you to estimate how much budget you need to deliver on goals for paid media channels. . Adaptability





Flexibility is important in any marketing role, but even more so in social media management. The social media landscape moves so quickly that adapting is a necessity. It’s not enough to schedule posts. You must be able to try new features and change things based on trends and the continual testing and analytics that you should run on your posts. Once you have the analytics, you also need the flexibility to try new things to make your social media work best for you. A/B testing writing posts in multiple ways, with different images can help you quickly determine which types of images and copy work for your company - and which don’t. Use this