These numbers give context to your

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Not entrepreneurs, but 'management of large industrial companies' and 'restaurant owners'. Not 'job seekers', but 'MBO school leavers', returnees or 'university level with at least 5 years of experience'. It will be – if all goes well – a long list and it will take time, but you will soon recoup this investment. Structure step ② – Potential range per channel With these audience segments, immerse yourself in the metrics of all channels, available through each channel's ad environments. You investigate through which channel all those different segments can best be reached.

Play with the filters and write down the numbers. This is the potential reach per target group per channel and also important input for drawing up your social KPIs . Icing on the textured cake: measuring becomes easier.  social KPIs. Your supervisor's question – “Are 85 likes on photo editor an Instagram post a lot?” – you can answer by looking at your potential reach on that channel for that target group. If you consider that 3% of your followers see your Instagram post, you can do the math.



An then those 85 likes get meaning. Build and manage freelance pools via Jellow) Talent dashboard for development via MyTalentboard) Jobner white label environment (for gigs) MyTalentboard on the left and Jellow on the right. MyTalentboard on the left and Jellow on the right. The first combinations for a new infrastructure for normal intake, freelance, side intake and gigs are about to be developed. This, in combination with a talent (development) dashboard, will make your entire organization market-fit for a few years.