Now, among what can be achieved

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Company, the context and, ultimately, the manager's options to follow the path that he considers most favorable for the company. Now, among what can be achieved with the Ansoff Matrix, it is: Simplified visualization of the actions to be carried out A merit of the Ansoff matrix is ​​that it makes it easier to visualize each of these paths and makes the possibilities more tangible. With this holistic vision of the business, the entrepreneur or executive can make correct decisions that will benefit the organization. The Ansoff Matrix can be interpreted as a derivation of the SWOT analysis, since opportunities play a relevant role in the matrix developed by


the Russian professor. ADVERTISEMENT Each strategy is a possible Chinese Australia Phone Number List path that the company can choose to explore. Also, you can use it in combination with the Canvas model , discovering new sources of income, other partners and important points for your company. Although the use of the Ansoff matrix is ​​not a guarantee of success for the company, it is an additional tool to provide information and insights that allow making decisions aligned with the reality





of the company and not only with the vision of the administrator, which sometimes may be very different from objective facts. Short and long term planning Another possibility may also be to apply Ansoff as a form of short, medium and long-term planning . After describing the scenarios proposed by the matrix, the administrator can choose which strategy to bet on first and which one to leave for later. This decision can broaden business horizons and clarify fu