|
|
Fueling your prospects purchasing considerations As we saw in the introduction, you must devote yourself to converting the most mature leads, closer to a purchasing decision. But what about the other prospects? Today, when you call a prospect who corresponds in every way to your ideal client profile but who has no shortterm projects, you probably put a note in your calendar to contact them again in a few weeks. What happens between the two? Your competitors move on or your prospect finds another service provider in his searches. In the majority of cases, when there is a break in the sales cycle with a prospect, the deal does not go through. Its a bit like life as a couple after a break, things dont often start again.
To avoid all of this, you must keep in touch with your leads and take the opportunity Mexico Phone Number Data to send them content that will allow them to mature. But how do you do it since you dont have time? Think Marketing Automation! Thanks to its Lead Nurturing functionality , Marketing Automation allows you to automatically feed your prospects purchasing thoughts and receive an alert when they are ready to make a decision. Automate to better prospect The buyer no longer expects you to sell your offers but to guide them through the purchasing journey. The buyer needs you to show them that you are the best person to solve their problem and help them achieve their goals. To meet their expectations, you must personalize your approach and offer them a unique experience.
No more tasteless sales presentations you must prove to your prospect that you have fully understood their objectives, their challenges and that you know how to solve them. All this takes time and that is why it is important to save time by automating these commercial prospecting actions to allocate it to the conversion of your best leads. Would you like to learn more about automating sales prospecting? Download our Marketing Automation Guide! REASONS WHY YOUR MARKETING STRATEGY IS FAILING NOVEMBER ,
|
|
發表於 2024-3-12 18:51:04
收藏