The IEBS Masters focus

saifulislam17@g

Jorge de Andres And all the CMs that we learned on our own, interacted with clients and made a living when the crisis was not yet a crisis and Community Manager had not yet been heard in Spain? How long do the Masters last? Two years? And before that? Well, of course you can learn on your own... and you forget something... Originality, freshness, capacity for interaction and imagination... you can teach someone to handle social Bro, Radian or analitys, but if they are not empathetic, it won't work, It will be a fan account… And unfortunately, you don't learn tha.

Login to respond Eduardo Martínez Fustero Hello Jorge de Andrés, First of all, thank you ID Number List for commenting. As you say, it is true that there are profiles that have been validly formed over time through self-training. But not all people, or due to lack of time, resources, skills or competencies, are capable of implementing a marketing strategy or managing a community of users based on objectives, only by training through information that they collect personally. . on designing strategies, managing marketing processes and integrating tools into the media mix, among other points.



Students can then, based on this knowledge, choose the tools that best adapt to their daily work and easily adapt to new developments that emerge. As for the second part you mention, you are right and it is also one of the requirements that a person should have when choosing this profession. Having empathy, knowing how to adapt the tone to the conversation and generating conversation with users is a basic requirement that every community manager must meet. Carmen Galan Bravo, it's about time someone said simply what a CM is.